ACE Your Sales

is an exclusive training program meticulously crafted for sales professionals and business owners in both B2B and B2C environments. This approach is designed to boost your confidence, find your unique selling perspective, and shift your sales techniques by refining both hard and soft skills. 

✅ Connect with Clients
✅ Communicate with Confidence
✅ Close the Deal

Here’s what professionals tell me...

  1. I can be intimated at the idea of approaching key decision makers and prospects.

  2. I'm unsure how to authentically connect with a luxury / high-caliber clientele  without sounding pushy.

  3. I don't always have an audience with the final decision-maker 

  4. Sometimes I’m hesitant to present my highest-ticket offer

  5. I am an expert at my product and industry, butI’m not sure my clients are always digesting what I’m saying

  6. I find myself struggling to effectively communicate the value of my high-end product or service

Sound familiar?

In order to excel in sales and establish true connections with your clients, you need to:

Understand that the relationship is the foundation for maximizing your sales efforts

Maximize your network and prospect on purpose by always be adding value 

Speak to the client’s business model and motivations as opposed to pushing products

Balance the soft and hard skills to pivot from relationship-building activities to sales-generating activities 

Grasp that while the product is important, it is not the driving factor in the sale

Proactively address objections and turn them into expressions of your expertise 

Leverage storytelling and sales assets to empower others to sell your solution 

Close the deal with confidence to generate repeat business

“If only they understood the true value of what I offer, my sales would skyrocket!”

— Says everyone who needs more sales.

Of course, the pressing question is HOW?

How do you effectively communicate the value of luxury products or services? 

Or even better… How do you maximize every interaction with intention to generate more business? 

And here’s where a simple framework will lead to your success… Action, Communication, Execution.

Here’s where sales people can get stuck:

Lack of personal branding, they don’t realize that the most impactful unique selling proposition is their authenticity 

Don’t prioritize and leverage the value of the relationships and the “soft skills” to build and maintain them

Engage in unstructured prospecting efforts that don't yield results

Don’t ask the right questions because they don’t want to appear inexperienced or that they don’t understand their client's business model

Lead with product solutions first as opposed to listening and storytelling

Don’t understand how to equip prospects to successfully sell on their behalf to other stakeholders

Avoid objections or let the objections unintentionally drive the meeting

Have been in sales ‘forever,’ so don’t bother exercising their sales muscles 

Get into autopilot mode (if it ain’t broke mentality,) and leave money on the table

Have the confidence to approach any decision-maker

Know how to quickly connect with clients and establish genuine relationships

Ask the right questions and listen for connection points,  opportunities, and ways to maximize every exchange 

Stay in the driver’s seat throughout the entire sales process 

Find the internal accountability to not only take action but consistently execute to meet your goals

Effective Sales Professionals:

This is the origin story of the ACE Your Sales™ Program

In this easy-to-follow, guided 5-section lesson plan, you will master the ability to differentiate yourself from your competitors by prioritizing the relationship first and using that as your springboard to stay in the driver’s seat throughout the entire sales process. We’ll cover the 7 Crucial Skills for Effective Selling by following the ACE Your Sales Framework: Action, Communication, Execution. 

Action: Connect with Clients

Communication: Communicate with Confidence

Execution: Close the Deal 

During the 5-lessons, you will be guided through bite-sized videos for each different skill. Your corresponding playbook is customizable to you, your working style, your business, your product/service, and your clientele. You will master:

  1.  Build your brand authority with the confidence to approach key decision-makers

  2. Discover the three steps to connect with any prospect (even if you’re an introvert) 

  3. Unlock the ability to make deposits into a prospect’s emotional bank account to consistently add value, which leads to asking for the meeting or sales significantly easier

  4. Identify your “Big Rocks” by intentional action planning to meet your goals - understand which clients and projects to execute to hit sales quotas

  5. Identify your “Big Rocks” by intentional action planning to meet your goals - understand which clients and projects to execute to hit sales quotas

  6. Crucial Skill: Prospecting and Generating Demand for your Product or Service

  7. Crucial Skill: Understanding our Client’s Business Model 

  8. Crucial Skill: Using Storytelling to Illustrate Solutions as Opposed to Pushing Products

  9. Crucial Skill: Identifying the Sales Assets required to communicate your solutions 

  10. Crucial Skill: Overcoming Objections and Proactively addressing as expressions of our expertise

  11. Crucial Skill: Staying in the Driver’s Seat to Control the Sale 

  12. Crucial Skill: Close the Deal and Generating Repeat Business

  13. Internal and External Accountability. Find new tools to stay motivated and accountable to achieve your sales targets

Program Details

  • The 5 Lessons are broken down into 18 bite-sized (5 - 30 minute) modules, each focusing on a different skill. The course is structured to build upon each skill set as you advance.

  • In addition to the step-by-step guided videos, you will also receive a digital playbook that can be printed or edited via PDF. This is highly customizable to your specific business.

  • Powerful scripts for certain skills are provided in the corresponding modules, with additional podcast episode references for deeper and supplemental learning.

  • Lesson One:
    Prospecting on Purpose®

  • Lesson Two: ACTION
    Lesson Three: COMMUNICATION
    Lesson Four: EXECUTION

  • Lesson Five:
    Accountability

Investment:

ACE Your Sales™ - Digital Course
$595.00
One time

Get anytime access to your learning platform after you register.

TESTIMONIALS

“ACE Your Sales was a game-changer for our team, enhancing our strategies with her dynamic approach and insightful prioritization techniques. The best part is that we didn’t have to change the way we currently work or implement any new processes. Her strategies and tactics gave us the ability to take a complex goal and break it down into achievable, manageable tasks. Using the ACE Your Sales framework, we’re able to enhance and grow our business with a healthy mindset and a healthy attitude.”

Chris Weiner
Sales Manager - European Home

“One day with Sara and our lives are changed forever! The business has immediately been impacted. We have tangible results and inspired teammates. We are focused, results oriented team which maintains our integrity, transparaancy, fun and giving culture. Our clients have always been number one but Sara taught us new ways to support and appreciate them. I would highly recommend this sales workshop to anyone.”

Shawna Sieck
President & Owner - Legacy Lighting

Meet Your Trainer!

My favorite “Spicy Icebreaker” is “Who are three fictional characters who make up your personality?”
Mine are: Leslie Knope, Bridget Jones, and Ted Lasso
Note: We’ll cover Spicy Icebreakers in Module 1.2

Hi, I’m Sara!

I’m so happy you’re here. I love sales, and I contribute my sales success to the ability to embrace my authenticity, prioritize relationship building, and stay in the driver’s seat throughout the sales cycle. It’s a true balancing the soft skills with the hard sales tactics and techniques.

My career has been heavily focused in sales, business development and marketing roles. I’ve held National Sales Manager and Director titles for three different global organizations over the past 17+ years and have sold through extremely complex sales channels, juggling multiple stakeholders, concurrent projects and clients and often through very long sales cycles.

I started my business in 2022 with the mission to support others in fine-tuning and elevating their sales skills, while being intentional and authentic in every interaction.

Cheers to your sales success!

Sara Murray

 FAQs

  • If you are a B2B or B2C sales professional, entrepreneur or business owner who is ready to take your sales skills to the next level, you are in the right place.

    This non-sales-y approach is perfect for professionals whose business relies on being authentic, entering your buyer’s ecosystem and a high level of credibility and developing trusted relationships.

    It’s great for professionals just starting on their sales journey but has been created specifically for experienced individuals. Instead of the concept of “old dog, new tricks,” we’re taking tried-and-true proven sales strategies, adding a layer of authenticity, and pivoting them for the contemporary sales environment. Same dog. Old tricks made new.

  • This entire program is guided, taking the guesswork out of your journey. Once you sign up to ACE Your Sales, you will receive an e-mail to log in to your learning platform. There’s an introduction module with a welcome video from Sara to provide an overview of the 5 lessons. The first module is where you will download your ACE Your Sales Playbook and podcast accompaniment to the learning modules.

  • ACE Your Sales is broken into 5 Lessons / 18 modules within each lesson. The modules range from 4 minutes to 30 minutes, and the course clocks in right around 4 hours. It’s meaty enough to set you up for success, but not overwhelming where you can’t find the time. If you complete the course (I’m all about internal and external accountability, you’ll find a fun bonus if you take all the modules.)

  • At this point in time, you’ll receive lifetime access to the content!

  • No problem! Many clients can expense this item, and a receipt will be e-mailed to you at the point of purchase. If you need additional information, please request it at: hello@saramurray.com

  • ACE Your Sales™ has been created as a comprehensive, contemporary, easy-to-follow program based on 15+ years of research and sales successes following this approach. Hundreds of participants from individuals to Fortune 500 sales professionals leverage these tips, strategies, techniques, and processes, with immediate results, stronger relationships, and recurring revenue. After completing the entire 5 Lesson ACE Your Sales™ Program, if you feel your sales skills have not improved or your sales increased, you can request a refund by emailing hello@saramurray.com

  • Reach out to Sara Murray, at hello@saramurray.com